Where there is no space, we create it.
Uncovering the powerful stories, achievements, and success of Black athletes and change makers in the strength and fitness industry.
WHY WE EXIST
Uncovered was born from a fundamental belief: advocacy, not complaints, drives meaningful change. We are committed to creating the platforms and spaces that have been systematically overlooked.
We make space through media, sharing the stories of athletes, individuals, community change-makers, community building, and advocacy. We create space for inclusivity, equity, and visibility in an industry that often overlooks the extraordinary contributions of marginalised athletes.
Want to hear more about our athlete stories and what is going on in the Uncovered. space?
Creating Space.
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Community
Uncovered is for the community. We share the stories, insights, and highlights of Black athletes, enthusiasts, and change-makers in the strength and fitness industry and champion their achievements. We're carving out new pathways for Black athletes through strategic media, impactful events, and passionate advocacy.
We don't wait for opportunities; we create them. Our spaces and events are essential for the Black community in the strength and fitness industry, providing platforms where authentic representation thrives.
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Education and Insights
Change stems from understanding experiences, exploring outcomes, and providing education. Our in-house experts examine systemic barriers, investigate industry patterns, and identify where interventions will be most effective.
Through targeted education, we highlight the business benefits of inclusive representation, implement equitable selection processes, and showcase diverse athletic achievements. We transform awareness into action, helping organisations dismantle barriers whilst expanding their reach and impact.
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Partnerships
We partner with forward-thinking brands and organisations who want to be part of the solution. Our consultancy services help you advance inclusion efforts through strategic planning, systems and culture reviews, leadership training, and actionable implementation.
Work with us to develop authentic representation strategies that don't just fulfil diversity commitments—they drive engagement, expand your audience, and deliver measurable business growth in the strength and fitness marketplace.
Get in touch.
You can complete our contact form to be part of the vision. Whether you have a story to share, would like to partner with us as an organisation or have collaboration opportunities.
Please include as much detail as possible to help us deal with your enquiry.